About Us

Y1 – Digital Love. Scale E-Commerce.

With over 20 years of digital experience, our team of experts provides advice and focuses on the in-house development and integration of all key elements in e-commerce: store, PIM, DAM, CMS and CRM. With over 200 successfully implemented digital projects and numerous awards, we have the ideal solutions and experience for numerous industries.

Y1 has its own standards and methods which, with AI support, are geared towards efficiency and user orientation right from the start. Not only for customers in the store, but also for employees in the e-commerce teams. We use this in the collaborative project process as well as in subsequent support to boost sales and conversion together by using data-driven analysis.

In addition to an outstanding user experience (UX/CX) and product experience (PX), our greatest passion is high-quality or unique products for demanding target groups, where we are market leaders in the fashion and lifestyle sector, for example. We also love complex processes, challenging, customized solutions for B2B and high-tech.

Y1 – Digital Love. Scale E-Commerce.

The Leadership Team

Sebastian Wohlrapp Chairman of the board

With over two decades of experience in the digital economy, he has led strategies and platforms for Hugo Boss, Porsche, and Mercedes-Benz, founder of diconium strategy.

Armin Dressler Chairman of the Supervisory Board

Product Experience Expert. Founder and former CEO of Contentserv, Investor and Business Angel

Our Values

United as One

Everyone is different. And that’s a good thing. Because in our team of strategists, designers and developers, we share our knowledge, our problems, and our successes, but never our prejudices. Together with our customers and partners, we are always able to meet the most demanding requirements.

Surreally Real

The kids on the street would say we’re real. We say: this might hurt a little. Because we’re not afraid of clear announcements, but of empty promises. We know what we can and can’t do. And we say this directly and bluntly, from the timing to the concept. This makes us the number one choice for anyone looking for authentic partners instead of yes-men.

Successfully Uncomfortable

The customer is king? Not with us. The success of the project always comes first. And our customers feel this – with lots of questions, open ears and the willingness to make uncomfortable decisions. After all, what serves the cause ultimately serves the customer. Others can take the easy route. We take the hard but rewarding one. And we look for it anew every time.

Constantly Revolutionizing

As experts in the digital world, we know that we know nothing. Because topics, trends, and technologies change every day. And we love that! We question our knowledge every day and are prepared to constantly reinvent ourselves and adapt to new circumstances. That is our definition of revolutionary thinking, fast response times and consistent flexibility.

OUR PARTNERS

OUR PARTNERS

ABOUT THE PARTNER

BE-terna – Empowering businesses for digital success

With over 1,000 employees, BE-terna is a leading ERP/digitalization partner for everything from production process planning and supply chain management to web stores and POS.

More About BE-terna

Neue Digitale Partners

The independent consultant, strategist, and developer for networked products and the development of innovative business models. Neue Digitale was established in 1996. Since then, the founders of Neue Digitale have gained experience in corporate, agency, start-up and investor roles.

Neue Digitale Partner

infolox – Control the data flow to build the experience!

As an omnichannel agency and system integrator, infolox uses current trends, many years of industry experience and powerful technology to create successful and cost-efficient complete omnichannel solutions. In collaboration with Y1, the focus is on the design, implementation, and operation of content & commerce solutions with PIM/MAM, CMS and SHOP on the cloud.

Infolox-Website