Come and play with us!
Little children’s eyes grow big here. We know how to put teddy bears, rocking horses, dolls and childhood heroes such as Bibi Blocksberg, Benjamin Blümchen and Arielle the Mermaid in the limelight. Our expertise in the toy sector is constantly growing. Why? Because deep down, we at Y1 are still real children at play and always have fun at work.
This is how we do it!
Opportunities / special features of the industry
The focus here is clearly on the brand experience! The (childhood) heroes are in the foreground here and determine the design, so that it is clear at first glance what and who this is about. The design should appeal to children, but also appeal to parents. The challenge here is to find – and maintain – a balance between playful and adult design.
