A successful future – mit Shopify Plus

Vee Collective, the innovative bag label from Berlin, is taking a decisive step towards strengthening its digital presence and driving its international expansion with the relaunch of its online store on the Shopify Plus platform. Together with digital agency Y1, the company has modernized the store to strengthen its digital presence and optimize the shopping experience.

Technical aspects of the relaunch

New features:

  • Optimized user experience: Custom Shopify Plus theme provides a minimalist, modern design.
  • Quick navigation in the product list.
  • Revision of the product data model, which now displays product variants using attractive color fields and sliders.
  • An animation concept tailored to the brand with micro-animations in the header, in the teasers on the homepage.

Neues Design und optimierte Benutzerführung

Vee Collective opted for a minimalist, modern design that perfectly reflects the brand. Y1 developed a customized Shopify Plus theme that simplifies and clearly structures the entire navigation. Users benefit from intuitive user guidance through the header, footer and quick navigation, which facilitates the selection of color and size variants on the product pages.rnrnInnovative elements such as high-quality product photos give the store a high-quality appearance. Improved color fields and sliders facilitate product selection, while micro-animations in the header and on the homepage ensure an interactive shopping experience.

Flexibility and scalability

Shopify Plus offers Vee Collective a flexible and scalable online store solution, which is also crucial for expansion into the USA. The platform allows the store to be customized while maintaining high performance and fast loading times. This improves the shopping experience and reduces the bounce rate. In addition, the seamless integration of various apps facilitates the optimization of marketing, logistics and customer service, allowing Vee Collective to respond efficiently to growing demands and markets.

Outlook

The new online store plays a crucial role in Vee Collective’s growth, particularly in the USA. It enables the company to respond quickly to market changes and adapt to customer needs. With its improved user interface and interactive elements, Vee Collective is optimally positioned for digital expansion and promotes customer loyalty through data-based decisions.

Customer statement

“The relaunch of our online store with Shopify Plus was an important step in strengthening our digital presence and driving our international growth. With the new design and improved functionality, we offer our customers a modern and user-friendly shopping experience that perfectly reflects the values and identity of Vee Collective. At the same time, we are creating the basis for our further expansion, especially in the USA, where we see great opportunities for growth,” says Patrick Löwe, who founded the company together with Lili Radu.

Successful online store – checklist:

Analysis of user behavior

Carry out comprehensive analyses to identify customer needs and break-off points.

Integration into existing systems

Ensure seamless connection to ERP and logistics systems.

Platform selection

Selection of a flexible and scalable platform such as Shopify Plus.

Functionality and features

Introduction of innovative functions such as appealing color fields and sliders and more precise product selection.

Kundenfeedback einbeziehen

Kontinuierliche Verbesserung durch Kundenfeedback und datenbasierte Entscheidungen.

Erfolgsmessung

Definition und Monitoring von KPIs wie Konversionsrate und durchschnittlicher Warenkorbwert.

Zukunftsplanung

Langfristige Strategieentwicklung mit Fokus auf internationales Wachstum.

Vorsprung durch Strategie

Die Herausforderung bei diesem Projekt bestand darin, alte Systeme durch moderne, zukunftssichere Lösungen zu ersetzen. Mit unserem maßgeschneiderten Konzept haben wir dazu beigetragen, ein neues, anspruchsvolles E-Commerce-Erlebnis für Vee Collective zu schaffen.

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E-Commerce-Experte Patrick Scherr

Patrick Scherr

+49 (0)721 461 393 – 11rnpatrick.scherr@y1.dernu003ca href=u0022https://de.linkedin.com/in/patrickscherru0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eLinkedin-Profilu003c/au003e

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Wir leben Digital Commerce. Seit mehr als 20 Jahren setzen wir Projekte für inzwischen über 100 zufriedenen Kunden um. Unsere Arbeit wurde mehrfach ausgezeichnet – mit dem German Brand Award, dem Red Dot Award und dem Shop Usability Award.