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  • German Brand Award Winner 2021
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Work with Y1 to find success with Adobe Magento

Adobe Magento is one of the most established e-commerce platforms. With over 20 years of Magento experience, Y1 has implemented over 300 Magento projects to date and has built up a robust reputation as a Magento agency, especially in the areas of Magento development, Magento extension, and Magento support. Through our experience, we’ve learned that internationalization, rapid sales growth, traffic peaks, and individual design are significant hurdles for Magento store developments. In the following use cases, we use specific customer examples to demonstrate how we address individual issues and outline proposed solutions.

Are you also interested in reliably improving, developing, and optimizing your Magento system with a short time-to-market? Or are you experiencing the same challenges as our other clients? Come get in touch with us! We’ll happily meet you anywhere in Munich, Frankfurt, Stuttgart, Berlin, Karlsruhe, Vienna or Dornbirn!

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OUR CLIENTS USING MAGENTO SYSTEMS

  • Logo Baldessarini
  • Logo Kiddinx
  • Logo Elkline
  • Logo KPM Berlin
  • Logo Braun Hamburg
  • Logo Dehner s/w
  • Logo Drykorn
  • Logo Bogner
  • Logo Ludwig Beck
  • Logo Steiff
  • Logo Pierre Cardin
  • Logo Krass
  • Logo Watercult
  • Logo Elsner Elektronik

Use Case #1: Sales Growth for Online Store Pioneer Mytheresa

Grafische Darstellung zum Umsatzwachstum bei Mytheresa - Magento-Shop erstellen mit Magento-Agentur Y1

MYTHERESA is one of the world’s leading online stores for high fashion. Launched in Munich, the platform has come to its own as a global player. Y1 was instrumental in developing and creating the Magento store for the fashion brand over a period of five years and was primarily responsible for its maintenance, leading to its immense growth.

The Challenge:

Internationalization and expansion. Online store sales increased form under €10 million to
over €350 million within four years, with figures rising steadily. In 2022, MYTHERESA generated almost €700 million with their online store in over 100 countries.

Mytheresa Highlights:

  • Created a Magento store with a high-performing staging system
  • Multichannel system with 5 languages, multistore with more than 30 stores
  • Right-to-left version for the Arab region
  • ERP – fully automated connection to CRM, PIM, order processing (fulfilment)
MyTheresa_App

Use Case #2: Interface Optimization for Zarges

Magento-Schnittstelle und Extensions optimieren bei Zarges sowie Magento-Support durch Y1 - Roboter jongliert die verbundenen Bereiche von Magento-Shop, TYPO3, SAP und Microsoft

Zarges GmbH is a light metal construction company from Upper Bavaria. The first aluminum processing company in Europe, Zarges is still an active player in the international stage today.

The Challenge:

Introduction of a B2B customer portal and B2C store based on Magento 2: the networking of all relevant systems through automated processes makes the difference here. At Zarges, not only do Typo3 and Magento Commerce work seamlessly together, but the entire product catalog is also regularly imported via the Magento interface (REST API)

We’ve already implemented many successful integrations with Microsoft Dynamics and Navision (as well as Textdata, Actindo, Odoo, etc.), and we also offer a standardized interface to the Microsoft system our partner BE-terna.

Zarges Highlights:

  • Seamless adaptation of the e-commerce solution to existing corporate websites
  • Fully automated and programmable Cloud infrastructure (infrastructure as code) based on AWS
  • Single sign-on with SAP via Auth0 (other providers also possible, e.g., Azure AD B2C)
  • Deep integration of Magento Commerce with SAP ERP (products, categories, live stock check, live SAP price query)

Use Case #3: Traffic Boost for ORSAY

Umsatzwachstum bei Orsay dargestellt durch Warenkorb mit +300% Schriftzug als erfolgreiches Projekt beim Magento-Shop erstellen durch Y1

Youthful fashion for a sophisticated lifestyle at affordable prices—that’s ORSAY. The company is one of the most successful fashion retailers in Europe. Magento Agency Y1 has been their partner for the relaunch of their store online platform twice. Their online sales have increased by 300% since the start of this collaboration.

The Challenge:

Increase visibility among target audience, traffic scaling. Integrating a responsive design for all (mobile) devices increased traffic enormously. At the same time, system stabilizations ensured that the online store was able to keep up with the load times of all their sales campaigns.

Orsay Highlights:

  • Leverage high-performance system based on Magento
  • Custom full-responsive template (optimized for smartphone, tablet, and desktop)
  • Multiple third-party system integrations via Magento interfaces
  • Optimized for high load peaks (sale start)

Secured for black friday, sales and co!  

Use Case #4: BRAUN HAMBURG Design Offensive

Erfolgreiches UX-Design für BRAUN Hamburg durch Magento-Agentur Y1, dargestellt mit Screenshots der Startseite und den red dot award gewinn 2021 durch Y1

BRAUN HAMBURG is a renowned purveyor of exclusive and designer clothing for men, with luxurious stores in Elbe. BRAUN HAMBURG tapped Y! to help them with online store functions as well as a custom design inspired by their in-person stores.

The Challenge:

Minimalist design with maximum information density. The brand needed a store that not only displays a high level of user friendliness, but also a well thought out and cohesive design. Through our work with BRAUN HAMBURG, we’ve received accolades like the Red Dot Web Design Award and the German Brand Award.

Braun Hamburg Highlights:

  • Integration of content and commerce through convenient CMS functionalities
  • Automated merchandising
  • Explorative customer journey tailored to the high-end and luxury target group
  • Uncomplicated, location-based content control

Use Case #5: Performance Boost for Photo Vision Zumstein

Verbesserte Performance für den Schweizer Fotografie-Fachhändler Zumstein dargestellt mit einer Kamera und sinkenden Ladezeiten dank Y1 Magento-Performance-Optimierung und Entwicklung schnellerer Schnittstellen

With three locations, a sizeable online store, and over 50 specialists, Swiss imaging expert Photo Vision Zumstein offers photography, video, and even astronomy services. Whether you’re an amateur photographer or a professional filmmaker, Zumstein is the one-stop-shop for all your needs, both offline and online.

The Challenge:

Performance improvements in the frontend and ERP connection. A major online store with multiple categories, frequent price adjustments, and constantly changing products needs an intelligent and capable system in the background. Zumstein commissioned Y1 to optimize the entire processing (ERP system connections), since the numerous processes in the backend was leading to longer load times on the frontend. By using Magento Performance Hosting and optimizing Magento interfaces, among other things, we were able to reduce the loading times from 600ms to 50ms.

Photo Vision Zumstein Highlights:

  • Magento Performance Hosting for short loading times and more capacity
  • Complete catalog price import (ERP) possible on a daily basis thanks to system load reductions (previously not technically feasible)
  • Interface optimizations to prevent overselling, i.e., guarantee secure stock levels
  • Real-time catalog inventory through data transfer between Magento and ERP

About Us:

As one of the leading Magento agencies in e-commerce, we offer excellent project support alongside system solutions and Magento extensions. With a designated contact person and over 100 employees, Y1 Digital AG is the best partner for Magento support and services. We’ll make sure to get you where you need to go through our team’s expertise, and a direct line to Adobe, leading ERP service providers, and the foremost e-commerce experts.

Our team’s experience with Adobe’s online store system spans all the way back to when it was still called Varien Magento. We were one of the first Magento agencies in Germany to have active projects with customers (some who have been with us for over 10 years) in the Magento community. Today, we’re appreciative of the early start we have in Magento, especially in the areas of interfaces, UX, and stability.

  • reddot winner 2021 best of the best
  • German Brand Award Winner 2021
  • Top Internet Agentur