Braun Büffel: Relaunch with Shopify

The redesign of Braun Büffel’s online store was not only an aesthetic challenge, but above all a technological one. Y1 worked intensively on the integration with existing systems such as ERP and logistics to ensure a seamless connection. These integrations are crucial to the efficiency and effectiveness of the new store.

A major advantage of the new store on Shopify Plus is its high level of flexibility. The platform enables Braun Büffel to implement changes quickly and independently of its own developers. This supports agile adaptation to market changes and customer needs.

A comprehensive analysis of user behavior formed the basis for the redesign of the store. Using this data, Braun Büffel was able to determine exactly which factors influence the purchase abandonment rate and which functions improve the shopping experience. Success is measured using classic KPIs such as visitor numbers, conversion rate, bounce rate and average shopping basket value.

For the further development of the online store, Braun Büffel is focusing on the increased integration of customer feedback and the continuous further development of the D2C strategy. The aim is to develop the online store into the most important sales channel over the next five years, supported by data-based analyses and targeted offers.