#K52023: Recap

Final K5 Award: Y1 among the top 5

20.06.2023 – 21.06.2023

On June 20 and 21, 2023, Berlin was once again the #place2b for the e-commerce community. First things first: Y1 made it to the finals of the K-5 Award out of 300 applicants, making us one of the top 5 in the industry. We are very proud of this and would like to say THANK YOU to all voters and supporters. We also presented the first Masterclass with our client L&T. You can read about everything else that happened and what particularly caught our attention here!

Short and sweet

Successful masterclass! Together with Novomind and our client L&T, we completed our first K5 Masterclass.

K5 Award: Out of over 300 participants, we made it to the TOP 5!

What tech trends did we notice? Shopify and Shopware are taking the lead in the SME sector.

Masterclass with L&T

Our client L&T is known in the region for providing an unlimited shopping experience. Together with our partner Novomind, we recently translated this digitally and placed a special focus on data integration. In an interview format, Sebastian Wernhöfer (Y1), Sebastian Benoufa (Novomind) and Tim Buschmann (L&T) discussed the following points:

What characterizes the fashion retailer’s commerce platform?

How is the hybrid shopping experience being perceived by regular customers?

Why is the omnichannel concept a real sales hit?

Shopify and Shopware Clear Favorites in the Mid-Segment

The atmosphere

The conference reflected on the current challenges facing the e-commerce industry. The economic recession and changes in consumer behavior were omnipresent. Discussions about the effects of these changes and the adaptability of companies characterized the event.

In terms of technologies, some platforms were particularly in demand. Shopware and Shopify were highlighted as relevant solutions for the changing requirements of e-commerce. The integration of personalized customer experiences, seamless payment processes, and data-driven analytics were identified as key to the future viability of e-commerce in the SME sector.

Despite the tangible challenges and the tense atmosphere, the K5 Conference 2023 was an important meeting place for the e-commerce industry. It allowed us to exchange ideas, observe current trends and look for solutions to the challenges we all face. It reminded us that innovation and adaptability are crucial to succeed in the fast-paced world of e-commerce.

Our personal highlight: being ranked among the top 5 agencies in the K5 E-Commerce Award, in which over 300 agencies took part.

The facts: K5 in numbers

Two days of inspiration, discovery, tips & tricks, meeting people, eating and partying in an area of 14,000 m². 4,000 participants. 200 exhibitors. 150 speakers.

K5 stands for #learnfromthebest, with speeches and masterclasses from the movers and shakers and decision-makers in the industry & #meetthebest, because K5 also means networking on a grand scale with the legendary K5 CONNECT PARTY, speed networking, fun areas and much more.