Logo AB Tasty

NEXT LEVEL CUSTOMER EXPERIENCE

AB Tasty offers retailers and manufacturers web and API-based solutions for optimizing customer experience and website performance. With the help of AI, brands can create better experiences for customers on their online store, website, or applications with recommendations, personalization, and intelligent search, among other things.

With a 360° approach of tools and solutions for customer experience optimization, AB Tasty ensures target group-oriented shopping experiences and a sustainable increase in the conversion rate.

AB Tasty’s platform enables innovative work and the improvement of digital experiences so that its own teams in the areas of digital, e-commerce and product can work more efficiently on the one hand and customers benefit from personalized content and features on the other.

Services and Benefits

Web Experimentation

A/B tests and multivariate tests with a low-code/no-code approach

Personalization

Audience builder and AI-based segmentation for personalized experiences

Feature Experimentation

Server-side A/B tests, mobile apps, and optimization of connected devices

Rollouts

Feature flag and release management platform with phased deployment and rollback

Search

AI-supported search with personalized results, intelligent product categories, and guided selling

Recommendations

AI-supported recommendations to provide the right product at the right time in the online store or in personalized emails

EmotionsAI

Segmentation and activation of target groups based on emotional needs

CUSTOMER EXPERIENCE OPTIMIZATION  

Advanced Targeting

Based on segments & 1:1 click and purchase behavior

Holistic Personalization

Content & 1:1 product personalization

Comprehensive Experimentation

Design, structure, content & product

Connection of Touchpoints along the Customer Journey

Information is shared via a knowledge base onsite and offsite (email, etc.)

Latest AI Technology

Machine learning (reinforcement learning), predictive analytics, real-time

Self-Service and Professional Service

Flexible options for optimizing the customer experience