Econda

Innovative SaaS Solutions for Analytics & Recommendation

For 20 years, our partner, Econda has been focusing on analytics offerings with the option of adding various modules. The best possible customer centricity can be guaranteed with optimal data analysis and the resulting personalization options for online stores and other applications. Econda offers various approaches to this.

With Analytics, Econda offers a “better” solution for German companies than other providers from other countries. Unlike other providers, the software works with raw data, not sampled data. It is also GDPR-compliant and works with an anonymous measurement mode.

Cross-Selling

Another interesting tool is the recommendation engine for cross-selling. Customer benefits can be derived relatively easily, so rules and certain logics enable personalized offers to customers,. For example, the store can be personalized very well using widgets and adapts to the user’s behavioral data. In some cases, this can increase sales by 25-30%.

As a holistic solution, the Audience Relation Platform then offers an all-around solution that does the work in the background. The AI-based Customer Data Platform consolidates customer data and uses it to personalize offers around the clock.