How Our Product Configurators Boost Conversion Rate
Product configurators allow customers to understand your products better, engage with them more actively and personalize them to make them their own through configuration. Studies show that this significantly increases conversion rate. As the merchant, this also allows you to save on processing costs, minimizing returns.
Products configured by the customer can be added to the shopping cart as individual items or as a full configured product. Order-specific data, such as a customer logo for printing, is saved with the order after upload and then transferred to your ERP. As an official Magento, Spryker, Sylius, and Shopware partner, we specialize in configurators for these systems.
Various techniques can be used to visualize configured products. Simple configurations can be realized with photos or photos combined with each other, which results in a photorealistic visualization. If the configuration is too complex or requires 3D representation, the configured product can be rendered with WebGL. Although this requires 3D data of the products or parts and is not photorealistic, it offers the greatest possible flexibility and animation.
Since requirements for product configurates can vary a lot from project to project, there isn’t an out-of-box solution. When developing configurators, we draw from our years of experience working on previous projects. Despite this, we don’t have a standard, off the shelf product. But we can offer advice on what a solution for your specific requirements might look like.
