04651/ A trip in a bag

Brand Commerce for Menswear Label

BRAND COMMERCE WITH A MINIMALIST DESIGN

“With our own online store, we now intend to address and reach our target group, which attaches great importance to the finest quality, a special connection to nature and a touch of luxury, in a more targeted way,” says Lars Braun, CEO of 04651/ A trip in a bag, who is also Managing Director of the luxury menswear retailer BRAUN Hamburg.
The online store is designed accordingly, offering a high density of information with a minimalist design. “We deliberately opted for a pure white color scheme, which ensures a very clear focus on the collection images,” explains Sebastian Wernhöfer, CEO of Y1. “The various animation elements, flyouts, text, and image elements also provide customers with quick orientation when searching.”

LIFESTYLE AND MAXIMUM PERFORMANCE

For Lars Braun, the store perfectly reflects the emotions and attitude to life of the brand named after the island of Sylt: “With this new digital experience, we have perfectly emphasized our brand’s own brand identity. The easy-to-understand, straightforward and intuitive user experience also conveys the light-heartedness of 04651/ A trip in a bag and our expertise in style and quality.”
For the Magento 2-based online store, Y1 relies on a fully automated enterprise staging system for smooth store operation. An online store like that of 04651/ A trip in a bag in particular has to offer maximum performance and stability optimization and extremely high reliability. Meanwhile, easy-to-use CMS functionalities ensure the fast and comprehensive integration of content and commerce; automated merchandising is achieved by means of virtual categorization of the articles.

TO 04651 / A TRIP IN A BAG ONLINE STORE