Stylish Menswear in a Stylish Online Store

About BRAUN Hamburg

Exclusive menswear from international designers! BRAUN Hamburg offers just that: a variety of exclusive selections and high-quality designer brands. In Hamburg itself, the world of BRAUN Hamburg can be explored in the two exceptionally luxurious stores.

WHAT DID BRAUN HAMBURG WANT?

Minimalist design with maximum information density—the Braun Hamburg store not only had to impress with its high level of user-friendliness, but also offer filtered content, and industry and insider knowledge. No sooner said than done. Since the beginning of the collaboration, we have worked on the brand’s relaunch three times.

TO BRAUN HAMBURG ONLINE STORE

A STEP-BY-STEP TOUR THROUGH THE NEW STORE

Technical Project Data

Keyfacts

  • B2C

    Magento

  • 2020

    Launch

IN FOCUS/ HIGHLIGHTS

Explorative customer journey tailored to the premium and luxury target group

Integration of content and commerce through easy-to-use CMS functionalities

Automated merchandising

Extended product maintenance and internationalization mechanisms

Fully automated enterprise staging system for smooth store operation

Uncomplicated country-dependent control of content

Automation of logistics processes

Magento 2 performance and stability optimization

Multichannel integration of store stock and delivery

High Fashion meets High Performance

SIMILAR PROJECTS TO THIS ENTRY

Beratung

Ludwig Beck

Beratung

L&T