Exclusive Make Up Collection by Claudia Schiffer

The collection was created in collaboration between Artdeco and Claudia Schiffer and is located in the premium sector for decorative cosmetics. The entire online store was given a very explorative look to emphasize the brand’s particular appeal. Y1 was responsible for the online launch of the brand and developed the platform for it. The design was developed together with Claudia Schiffer’s team.

IN FOCUS/ HIGHLIGHTS

Consulting, conception, design and complete development from a single source

Symbiosis of brand communication and e-commerce

Responsive web design: online store in editorial style optimized for all devices

Customized product list in editorial style

Integration of the supermodel’s expertise through inspiring stories

Internationalization for many European delivery markets

Intelligent server-side caching and optimized frontend

Services

Strategy Development and Conception / Joint Design Development / Consulting on Back-End Processes / Development of the E-Commerce Platform / Operational Support

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