Europe’s Largest Garden Center Group

THE PROJECT

Founded in 1947, Dehner is Europe’s largest garden center group today. Both amateur and professional gardeners enjoy the extraordinarily wide range of products and the high quality of service.

EUROPE’S LARGEST GARDEN CENTER GROUP

Y1 developed the new look & feel and was responsible for the front-end relaunch.

TO DEHNER ONLINE STORE

Technical Project Data

Keyfacts

  • B2C

    Novomind

  • Launch

    2018

IN FOCUS/ HIGHLIGHTS

Holistic Cross-Channel Concept

Symbiosis of Brick-and-Mortar Retail and E-Commerce

Relaunch Project Combination: New Look & Feel, Responsive Web Design

Redesign and Complete Overhaul of the Navigation

Optimization of Product Presentation (Very Diverse Product Range)

Integrated Social Media Style Guide

Target Group Research, Store Surveys, and Competitor Analysis

Extremely Broad Target Group Required Intuitive and Easy-to-Understand UI

SERVICES

Entertainment & App / UX Research / Strategy / Digital Brand / UX Conception / UI Design / Front- and Backend Development (MAGENTO 2) / Consulting

SIMILAR PROJECTS TO THIS ENTRY

App

Bogner

Beratung

Angela Bruderer