B2B Store for More than 50,000 Products

The Project

The fashion label DRYKORN is characterized above all by carefully selected fabrics, high-quality workmanship and a consistently fashionable statement. Y1 designed and implemented the relaunch for DRYKORN and was responsible for the UX/UI.

The store was named “Best Relaunch 2016” by Internet World Business.

SHOP BY LOOK WITH VIDEO

DRYKORN sees itself as a label that offers strong advice and wants to offer its customers more than just a comprehensive selection of products. The “Shop by Look” section with outfit function helps customers to choose the right items with the brand’s renowned sense of style. A simple “On Site” purchase function provides customers with the look function and invites them to continue shopping for inspiration!

TO DRYKORN ONLINE STORE

Technical Project Data

Keyfacts

  • 2016

    Relaunch

IN FOCUS/ HIGHLIGHTS

Symbiosis of brand communication and conversion

Rich content concept: strong brand communication in the purchasing process

Individual customer journey for suit purchases

Social media integration

Fully automated connection to fulfillment

INTERNET WORLD Business “The Best of 2016”

Services

Strategy & Conception / UX Design / UI Design / Consulting on Backend Processes / Support in Operations / Further Development of New Store Functions

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