3, 2, 1 Launch! Digital Creativity in Record Time!

About Horror Vacui

Horror Vacui, a Latin expression, refers to the “fear of emptiness” from which we humans like to decorate our surroundings. Fittingly, the brand is all about “personality and individuality”. Designer Anna Heinrichs is inspired by vintage nightwear and focuses on romantic floral prints as well as appealing details.

WHAT DID HORROR VACUI WANT?

Horror Vacui contacted us with a special challenge: to create a unique digital brand presence in just 3 months. This was to include not only the design, but also the technical migration from the old e-commerce platform to the new one. For us, this meant rolling up our sleeves, putting on our sneakers, and getting to work with full team strength.

TO HORROR VACUI ONLINE STORE

Technical Project Data

Keyfacts

  • B2C

    Shopify

  • Duration

    3 Months

IN FOCUS/ HIGHLIGHTS

Increase in transaction +2800%

Explorative customer journey tailored to the premium and luxury target group

Embodiment of the brand aesthetic through individual color worlds, fonts, buttons, and the characteristic integration of image and video elements

Implementation of the “best-of-breed” approach to guarantee a seamless user experience

Scheduled to go live in just 3 months

HERE’S WHAT HORROR VACUI HAS TO SAY:

“The challenge of going live in 3 months and taking all important aspects of the project into account required precise communication. On a human level, it was a very good fit right away. Together and always at eye level, we achieved great things in a cross-team tour de force.”
– Jan Schmidt, Head of E-Commerce

VINTAGE-INSPIRED, DIGITALLY TRANSFORMED

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Beratung

Speidel