The Online Eyewear Store on Magento

The Project

Krass Optik is the specialist for high-quality eyewear with competent advice on-site in their numerous branches.

THE ONLINE EYEWEAR STORE ON MAGENTO

Y1 was responsible for transforming the somewhat outdated brand concept for the digital channels, including the relaunch on Magento 2.

To KRASS Optik Online Store
HERE’S WHAT KRASS OPTIK HAS TO SAY:

“We have already achieved many goals with the friendly Y1 team.”

Technical Project Data

Keyfacts

  • B2C

    Magento

  • Launch

    2019

IN FOCUS/ HIGHLIGHTS

Trying on glasses using virtual reality

In-house development: lens strength configurator

Focus on brand experience

Customer journey optimized for the purchase of glasses

Large-scale product presentation

Elastic product catalog for search and categories

Numerous custom Magento extensions

A CRYSTAL CLEAR VIEW INTO THE STORE!

Services

Strategy Development / UX Concept / UI Design / Frontend / Backend / Photo Concept / Digital Brand / Further Development / Consulting

SIMILAR PROJECTS TO THIS ENTRY

Beratung

Elkline

E-Commerce

Horror Vacui