Successful migration to Shopify Plus: Strategic realignment of L&T

About L&T

L&T is a fashion house in a class of its own. The brand doesn’t just do fashion, they bring it to life–and has been doing so for more than 100 years. Located in the heart of Osnabrück, L&T is one of the most prestigious and best-known fashion stores in northern Germany. Their credo: customers always come first, so that every purchase becomes an experience.

GOALS & APPROACH

A strategic realignment of the online business and the need to reduce operating costs led to the decision to migrate the store to a new system. L&T’s goal was and is to reduce the complexity of the store system, optimize the conversion rate, and enable seamless, simple marketing.

In a detailed selection process, the core requirements, goals and the new strategic direction were compared with several store systems. Shopify Plus was chosen.
We developed a technical proof of concept (POC) to test how important functions such as the connection of the data hub (CRM) and the topic of customer groups, club prices and value vouchers could be implemented in Shopify. The project was successfully completed within an 8-month period.

TO L&T ONLINE STORE

Technical Project Data

Keyfacts

  • B2C

    Shopify Plus

  • Relaunch

    2024

  • Duration

    8 Months

IN FOCUS/ HIGHLIGHTS

New Store System

Selection of a new store system (as-is analysis, target definition, comparison of systems with targets, requirements & strategy)

Overall Technical Concept for Shopify Plus

Development of an overall technical concept within Shopify Plus (data flow, product creation & output, attributes/meta fields, interfaces, apps, custom development)

Brand Concept

Creation of a brand concept in which brand pages are created automatically, and links are created (via custom app)

Omnichannel

Creation of a dedicated app to enable the purchase and redemption of vouchers both in-store and online (including synchronization of data in a third-party system)

Brand-Specific Design

UX/UI: Optimized user experience, directly tailored to the end-user by developing a brand-specific design

Apps According to CI

Technical implementation of the layouts and adaptation of the apps to L&T’s CI

Custom App for Redirects

Creation of a custom app for the automated creation and mapping of approx. 10,000 redirects

TRADITION MEETS INNOVATION: REDEFINING STANDARDS

SIMILAR PROJECTS TO THIS ENTRY

E-COMMERCE

Vee Collective

MODERN DESIGN AND CLEAR STRUCTURE

E-COMMERCE

Braun Büffel

FRESH DESIGN AND MORE POSSIBILITIES

Braun Hamburg 2020

E-COMMERCE

Braun Hamburg

STYLISH MENSWEAR IN A STYLISH ONLINE STORE

E-COMMERCE

Ludwig Beck

TRADITIONAL DEPARTMENT STORE RELOADED ON MAGENTO 2