Brand Commerce for Premium Swim and Beachwear

The Project

The MARYAN MEHLHORN brand has stood for premium swim and beachwear for more than 40 years, combining contemporary fashion with the highest quality and fitting standards. Numerous models are made exclusively handcrafted. Y1 started with brand consulting and took over the introduction of the B2C platform.

To Maryan Mehlhorn Online Store

Technical Project Data

Keyfacts

  • B2C

    Commerce

  • Brand

    Commerce

  • Magento

    Platform

IN FOCUS/ HIGHLIGHTS

Proprietary full-responsive template (mobile, tablet, desktop optimized)

Optimized navigation for mobile

Introduction to B2C online business

Establishing and advising on the necessary processes

Advice on brand communication on/off site

Innovative mix & match generator for bikinis

Agile approach

PREMIUM SWIMWEAR MEETS TAILOR-MADE ELEGANCE

Services

Strategy & Conception / UX Design / Consulting for Store Integrations, Backend Processes / Support in the Operations / Further Development of new Store Functions

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