Digital Information & Purchasing Platform for Members

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The Project

Maschinenringe Deutschland GmbH is the Germany-wide subsidiary of the Bundesverband der Maschinenringe e.V. (Federal Association of Machinery Rings). It offers attractive services and purchasing benefits to the approximately 200,000 affiliated agricultural businesses. Maschinenringe Deutschland GmbH acts as a wholesaler for the 260 machinery ring branches throughout Germany.

For Maschinenringe Deutschland, Y1 implemented a digital purchasing and information platform for around 200,000 affiliated members.

To Maschinenring Online Store

Technical Project Data

Keyfacts

  • B2B

    Magento

IN FOCUS/ HIGHLIGHTS

Creation of a central, digital platform including localized content and an online store for more than 200,000 affiliated members

Creation of a state-of-the-art digital flagship for the central member organization

Generating tangible economic added value for the local machinery ring branches, the affiliated local businesses, and the central sales company

Services

Strategy / Target Group-Oriented Design / Magento Enterprise / TYPO3 / Cloud Infrastructure

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