Scalable B2B Commerce with Deep SAP Integration

The Project

M+W Dental Müller & Weygandt GmbH has been successfully represented in the B2B segment of the dental trade for over 70 years. In addition to practice and laboratory supplies for the dental technology sector, M+W also offers a bargain market with special offers. The digital sales channel already accounts for the majority of incoming orders.

SCALABLE B2B COMMERCE

Y1 launched a high-performance B2B online store for M+W. This was deeply integrated with the existing Alterra 3.0 PIM system and SAP ERP. The result is a user-oriented, scalable platform with a positive value contribution to both the sales and cost side thanks to automated processes.

To M+W Dental Store

Technical Project Data

Keyfacts

  • B2B

    Magento

  • 2020

    Launch

IN FOCUS/ HIGHLIGHTS

UX design & prototyping

Front- and backend development (Magento 2)

Integration of the existing PIM system Alterra 3.0

Services

Strategy / UX concept / UI design / front- and backend development (Magento 2) / further development

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Beratung

KRASS Optik