One of the World’s Leading Online Stores for Luxury Fashion

The Project

Luxurious and exclusive: mytheresa.com sets the highest standards. Launched in Munich and established all over the world, the platform is a major player in the luxury fashion industry.

ONE OF THE WORLD’S LEADING ONLINE STORES FOR LUXURY FASHION

Y1 has developed the platform for over 5 years and has been primarily responsible for its development and growth.

To MYTHERESA Online Store

Technical Project Data

Keyfacts

  • B2C

    Magento

  • Launch

    2011

IN FOCUS/ HIGHLIGHTS

Multichannel system with 5 different languages

Multi-store (more than 30 stores)

RTL version for Arabic customers

Fully automated ERP (fully automated connection, CRM, PIM, fulfillment)

Search Factfinder, Payment Payone & WireCard, Newsletter Emarsys

Individualized checkout process (MZcheckout)

Performance enhancement (caching via Redis & Varnish, Image CDN, etc.)

High performance hosting (optimization and setup store in cluster)

Product slider with images + videos, banner management

Powerful staging system (in-house development)

Dedicated customer care console for telephone orders

Services

Strategy Development / UI Design / Frontend / Backend / Further Development / App Development / Consulting

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