

Omnichannel Platform for Fast Fashion Retailer

Modern fashion for a sophisticated lifestyle at affordable prices—Orsay is one of the most successful fashion retailers in Europe. The company, based in Willstätt-Sand, is part of the French Mulliez Group and has been known for affordable fashion since 1975, offering a very widespread store chain. Y1 has already been responsible for the relaunch of the online store platform twice since 2013, helping to facilitate growth and increasing online sales by a factor of 30 since the start of the collaboration.
Strategy Development and Conception / Design Development / Consulting for Store Connections, Backend Processes / Development of the E-Commerce Platform / Support in Operations / Regular Further Development of New Store Functions / Connection of the App for iOS and Android