Omnichannel Platform for Fast Fashion Retailer

Modern fashion for a sophisticated lifestyle at affordable prices—Orsay is one of the most successful fashion retailers in Europe. The company, based in Willstätt-Sand, is part of the French Mulliez Group and has been known for affordable fashion since 1975, offering a very widespread store chain. Y1 has already been responsible for the relaunch of the online store platform twice since 2013, helping to facilitate growth and increasing online sales by a factor of 30 since the start of the collaboration.

IN FOCUS/ HIGHLIGHTS

Custom full-responsive template (mobile, tablet, desktop optimized)

Reference high-performance system based on Magento

Optimized for high load peaks (sale-start)

Optimized navigation for mobile

Shop by Look

Staging system on a separate site

Numerous third-party system connections

Custom caching system

Services

Strategy Development and Conception / Design Development / Consulting for Store Connections, Backend Processes / Development of the E-Commerce Platform / Support in Operations / Regular Further Development of New Store Functions / Connection of the App for iOS and Android

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