RidersDeal

RidersDeal Saddles Up with New Online Store

About RidersDeal

Riding is expensive! And in addition to the riding lessons, accommodation and care of the horse, the gear that you need as a rider, i.e. the ideal accessories such as helmets, pants, and boots, are also expensive. This is where RidersDeal comes into play. As the name suggests, the company is a deal platform for riders. Branded products are offered here at particularly low prices. And it is so successful that the company has now developed into Germany’s largest deal platform for equestrian products.

WHAT DID RIDERSDEAL WANT?

It was important to RidersDeal that customers could find their way around quickly, easily, and comfortably. The goal was to improve user experience and usability. In addition, a new color scheme and design were required to increase brand recognition value and show customers a clear distinction between the store and deal area, which is only available to logged-in members, at first glance. Also important–the in-house RidersChoice brand was to be brought to the fore.

To Riders Deal Online Store

Technical Project Data

Keyfacts

B2C
Magento
Launch
2022
Design
+ Concept

IN FOCUS/ HIGHLIGHTS

Creation of a club area with time-limited deals

Structuring of a very extensive product portfolio

Connection to merchandise management: different deals are sent at different times

Customers are guided intuitively through the complex subject matter

WHAT RIDERSDEAL HAS TO SAY:

“With our new store, we are providing our target group with an improved user experience and usability. The clear structure and categorization ensure a good overview from the very first minute.”