Steiff Has Been Delighting Children and Adults Alike for Over 100 Years

The Project

Steiff’s passion has been captivating children and adults alike for over 100 years. From the legendary Steiff teddy bear to a wide range of fashion items for babies and children and the exclusive Steiff Club for collectors, the new online store on Magento Commerce offers everything the heart desires.

STEIFF HAS BEEN DELIGHTING CHILDREN AND ADULTS FOR OVER 100 YEARS

Y1 was responsible for the relaunch on Magento Commerce.

Technical Project Data

Keyfacts

  • B2C

    Magento

  • Launch

    2016

IN FOCUS/ HIGHLIGHTS

Integration of the proprietary Steiff Club

In-house development: For Club and classified ads

Integration of the extensive system landscape

Focus on brand experience

Automated content enrichment in the customer journey

Extensive article detail pages

In-house development: Powerful staging system

Services

Strategy/ UX Conception / UI Design / Frontend / Backend / Further Development / Consulting

SIMILAR PROJECTS TO THIS ENTRY

Beratung

Marabu

E-Commerce

Gerhard Schmidt & Co.