Vee Collective  

The current store had been in use for over 7 years and many of its standard functions were not being properly utilized. Likewise, many in-house programs were not future proof (such as the display of product variants as separate products, which led to problems with filtering and pagination). The new website needed to feel like a premium brand. In general, the aim was to give the entire store a clearer and more transparent structure and navigation. Visually, the site needed to reflect the new brand identity, with a minimalist but modern design. To achieve this, we chose a Shopify theme that broke away from the usual sections, shapes and spacing and carved out its own path, creating the new Vee Collective in e-commerce.