Trend and Tradition Meet Magazine-Like Shopping Experience

About WEBER+WEBER

WEBER + WEBER has specialized in sustainable Slow Fashion since its foundation in 2015. Designed in Vienna, handcrafted in Italy. The design duo’s menswear is based on these two pillars. It is non-conformist, unconventional—in the best sense of the word: sophisticated, timeless design, pioneering in-house developments in materials, and an unquenchable thirst to make the good even better.

WHAT DID WEBER + WEBER WANT?

WEBER + WEBER stands for tradition and craftsmanship made in Italy. The kind of craftsmanship that takes time to develop a well-thought-out design. Time that was not available with the digitization of the workbench. While the new collection was already being packed in transport boxes in Italy, it was time for us to “hit the keys, we have a quarter to launch the entire store!”

TO WEBER + WEBER ONLINE STORE

FASHION WITH PASSION, NOW ALSO DIGITAL!

Technical Project Data

Keyfacts

  • B2C

    Magento 2

  • Launch

    2023

  • Brand

    Commerce

IN FOCUS/ HIGHLIGHTS

Passion for fashion, digitally accessible

Digitizing the brand experience: communicating culture, business, and craftsmanship

Successful storytelling from the first touchpoint: products meet values

Clear navigation—clear information

Large-scale image integration creates a balance between rational product information and emotional values

CRAFTSMANSHIP DIGITIZED: NEW STORE IN RECORD TIME

SIMILAR PROJECTS TO THIS ENTRY

Beratung

Maryan Mehlhorn

Beratung

Ludwig Beck