THIS IS WHERE THE MAGIC HAPPENS: THIS IS WHERE DIGITIZATION BEGINS

First things first

  • An excellent user experience (CX) is only possible after taking a holistic view of all processes
  • To achieve this, the common goal, strategy and vision must be clear
  • Business value/potential is then compared with technical possibilities

This is how we do it!  

Digital Strategy

Only looking at the tip of the iceberg?

That’s what the crew of the Titanic did – and we all know how that turned out. Our crew is ideally positioned and equipped to prevent this from happening to us. We go deeper and take a holistic view of each of our digital projects right from the start. With all corners, edges and (as yet) unimagined depths.

The development of a clear vision

Together, we develop the right strategy, highlight conversion rates and brand focal points in order to put them in the right balance. This is precisely the basis for an optimized and consistent user experience. If required, we also provide interim management and support with business models or technology and platform selection.

Users and customers are in the foreground

It is immensely important for us to understand how the digital platform can be optimally used and understood by customers and users. To this end, we also rely on agile methods in strategy development, integrating all the experience of the right experts from our units from the outset in order to consistently avoid typical pitfalls, problems or unexpected pitfalls.

The end result is a successful digital platform.

Throughout the entire process, we try to respond to real feedback from end customers or test groups as early as possible and strategically incorporate this into ongoing development.

B2B – B2C – D2C

The users of the target group decide what they need and what they like, not the sales channel. A separate consideration of the concept and technology according to B2B/B2C and D2C has long been outdated and is not necessary at all. Depending on the requirements, we find the right solution – regardless of who buys the product in the end.

red dot winner 2020 web design  

Red Dot Award 2020_KRASS

Red Dot Award with Krass Optik

And the many awards we have already won prove that we don’t just provide great descriptions of digitalization, but really know what we are doing. With KRASS, we won the coveted Red Dot Award in the e-commerce relaunch category in 2020.

What exactly did we conjure up here?

Go this way

Suitable projects to this reference

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KRASS Optik

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Questions about consulting? Simply contact us and arrange a non-binding consultation!