Make me pretty? Make me feel good!
UX Design – what is it, really?
The fine art of not standing out (un)pleasantly
Imagine this scenario: You’re browsing a website, just scrolling through a product catalog or even looking for something specific. An item of clothing in the right size and color, for example. After clicking back and forth for ages, you eventually realize that you simply can’t find this item of clothing. Great, all that work for nothing! The result? You close the page, annoyed, vowing to never order there again.
Et voilà: the textbook example of failed UX design. Effective UX is not particularly noticeable, because the more sophisticated and better the UX is, the less it is noticed. The crux of the matter lies in the art of not standing out. Users should be guided to the exact products or results they are looking for without having to think about it.
The point is without good UX design, there are no satisfied users. No sales without satisfied users. The commercial success of digital products therefore depends largely on a solid UX strategy.
UX Design
vs.
UI Design
vs.
UI Design
User Interface (UI) Design and User Experience (UX) Design are often confused and used interchangeably but are fundamentally different.
UI designers make sure that digital products look good. UX designers, on the other hand, are responsible for ensuring that products are easy to use. Roughly speaking, you can say that UX design concerns the internal values of a page, while UI design has to do with the external values of a page, i.e., the appearance of a page. Or to be even more precise: UX design is all about the design of the overall experience and includes ALL aspects and touchpoints of the product. UI design is part of the UX process and helps to improve the on-page experience.
THE TWO-(WO)MAN SHOW FOR PERFECT UX
In order to implement our projects perfectly, they are not worked on by just a single person, but by at least two specialists from Concept and Design. These two don’t work on their own, however, but together as a team. Because teamwork is EVERYTHING for us! The Concept team comes up with strategies, analyzes and creates information structures and wireframes. The Design team creates font and color concepts, develops a design system, and then applies everything to the wireframes.
What exactly does that look like? Let us explain it to you in detail.
“OKAY, COOL! BUT DO YOU ALSO DO DESIGN THINKING?”
Of course, and not only that!
Design Thinking, Mobile First… There are 1000 roads that all lead to Rome—but some of them are safer, faster, and therefore more efficient than others. What’s good is that we know exactly where these paths are. And we know them inside and out because we’ve been down them many times, making us the best guides and trackers in this area. You can find some of these paths in the toolset list below. Something missing? Don’t worry, we’re certain we can do that too. And if not, we’ll happily learn how.
