Der Grüne Punkt

Go Green! More Performance Power for Der Grüne Punkt

About Der Grüne Punkt

Der Grüne Punkt is one of the leading providers of take-back systems and is now one of the most internationally recognized brands. Of course, we all probably recognize their iconic two interlocking arrows. Founded in 1991, Der Grüne Punkt is the first system in the world to recycle used sales packaging and recover raw materials for the economic cycle. That’s good for us and good for the environment.

WHAT DID DER GRÜNE PUNKT WANT?

Der Grüne Punkt wanted to completely redesign its license calculator, which customers can use to quickly and easily calculate and purchase their packaging licenses. In addition to an intuitive and contemporary user interface, the focus was to be on language selection and variety as well as performance. In order to make this as user-friendly as possible, we used a three-level model with a magazine style for the design. As companies abroad have also been obliged to license their packaging since last year, the store also had to function internationally. The motto: Be it English from the computer or Mandarin via cell phone—the new concept should enable domestic and international customers to purchase their packaging licenses effortlessly, quickly, and transparently.

TO DER GRÜNE PUNKT STORE

Technical Project Data

Keyfacts

B2B
Magento
Launch
2022

In Focus / Highlights

Relaunch of the existing license calculator application on a new Magento Commerce instance

Overall conceptual orientation based on target group analyses, personas, user journeys & shadowing

UX/UI design: development of a brand-specific design through wireframes & layouts

WHAT DER GRÜNE PUNKT HAS TO SAY:

“In Y1, we have found a competent IT agency partner who has understood how to implement our exacting digital business requirements for acquiring new customers in an attractive, modern and user-friendly e-commerce store system. With the new multilingual store solution, we can reach both domestic and international companies.”