Retail in transition: One thing does not change, even in the third generation, and that is no compromise on products & services. That is why we have implemented a platform that keeps pace - and does so permanently.

At the center is a series of in-house developments that Y1 specially designed and implemented for BRAUN Hamburg: A staging module enables the controlled transfer of content from the staging to the live environment without editorial errors making their way uncontrolled into production. A geo-localized banner management allows for location-dependent display of advertising media. Flag management, badges and eye-catchers on product lists, as well as designer management, round off the editorial tools. 

Particularly noteworthy is the Click & Meet function: customers can book appointments online in the physical stores – a bridge between the digital and physical shopping experience that fits the brand profile of BRAUN Hamburg. This is complemented by a fit guide on the product detail pages as well as a sophisticated size chart concept that facilitates purchase decisions in the online shop. 

On the integration side, Y1 is responsible for connecting the ERP system Navision via automated XML imports, integrating Payone as the payment provider, as well as integrating ElasticSearch for high-performance product searches. With the switch to Insider One as the CRM platform, the foundation was also laid for modern marketing automation. 

For customer service, a special login was developed that allows the support team to log in as a customer, use the shop frontend, and restrict certain payment methods – a feature that makes all the difference in the premium segment.