About us
A boutique, not an agency group. We are a team of product data specialists. Small enough that you talk to the people who actually do the work.
Management
Our management team leads dedicated project teams that work to the highest standard of product data excellence.
Our values
We are tour guides, not tech tinkerers.
There are plenty of service providers who implement whatever you write down for them. We consider that the surest way to an expensive system nobody uses. Our job is to understand your business problem, translate it into a solution – sometimes technical, sometimes organisational – and tell you in which order to do what.
That takes the ability to explain. We are good storytellers, because a data model only gets maintained when everyone understands why it looks the way it does.
There are plenty of service providers who implement whatever you write down for them. We consider that the surest way to an expensive system nobody uses. Our job is to understand your business problem, translate it into a solution – sometimes technical, sometimes organisational – and tell you in which order to do what.
That takes the ability to explain. We are good storytellers, because a data model only gets maintained when everyone understands why it looks the way it does.
We come from e-commerce.
For decades, Y1 built online shops. Again and again we saw the same thing: the shop was finished, and then the product data was missing. Or it was there, but unusable.
That is why our focus today is entirely on PIM and DAM. We no longer build shops. But we know from experience what product data is ultimately needed for – and that shows in every data model we design.
For decades, Y1 built online shops. Again and again we saw the same thing: the shop was finished, and then the product data was missing. Or it was there, but unusable.
That is why our focus today is entirely on PIM and DAM. We no longer build shops. But we know from experience what product data is ultimately needed for – and that shows in every data model we design.
We implement while others are still scoping.
We don't like projects that get lost in concepts. Eighty percent live beats a hundred percent never, because a running system delivers insights no workshop produces.
And we like being lazy in the right sense: we have no appetite for errors, duplicate work and things done twice. That is why we are fast, why we would rather automate once and properly, and why we use AI. For you, that means: get on, ride off – and then see how far we have already come.
We don't like projects that get lost in concepts. Eighty percent live beats a hundred percent never, because a running system delivers insights no workshop produces.
And we like being lazy in the right sense: we have no appetite for errors, duplicate work and things done twice. That is why we are fast, why we would rather automate once and properly, and why we use AI. For you, that means: get on, ride off – and then see how far we have already come.
We don't collect projects. We collect clients.
We are not interested in implementing a PIM and moving on to the next client. We work with companies that take their products and their data seriously, and then we stay for a long time. Not because you need us – you should be able to work in your system yourselves – but because product data management is never finished.
We are not interested in implementing a PIM and moving on to the next client. We work with companies that take their products and their data seriously, and then we stay for a long time. Not because you need us – you should be able to work in your system yourselves – but because product data management is never finished.
Let's talk about better product data. Tell us briefly about your situation. We'll get back to you.
Let's talk about better product data. Tell us briefly about your situation. We'll get back to you.