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SCHIESSER GmbH
SCHIESSER is a traditional underwear company that has represented high-quality, contemporary, and simultaneously authentic products since 1875. The brand is particularly known for its cult classics like fine and double rib, which are appreciated worldwide. Schiesser combines enduring values with modernity and innovation and accompanies people with durable, skin-friendly clothing.
With the introduction of the Centric PXM System, which was implemented parallel to the renewal of the shop infrastructure, a state-of-the-art solution for product data management was installed, which now serves as a central tool for the targeted generation, quality assurance, and distribution of all product information.
Before the project started, product information and media assets were distributed across different systems, storage locations, and responsibilities within the company. Data was created decentralised, maintained differently, and therefore could not be used uniformly or reliably across all channels.
The actual challenge was therefore not only the introduction of new software, but also the creation of a common product data foundation. A central process was lacking that standardises the creation of product information, systematically ensures data quality, and provides transparency about gaps and missing content.
Additionally, there was a tight budget and time frame. The goal was to establish a solution in a relatively short project duration that not only works technically but is operationally compatible and can be used efficiently by the teams in their daily work.
Thus, the reason for the project was clear: SCHIESSER needed a central instance for product information and assets to reduce complexity, increase data quality, and establish the foundation for consistent commerce and brand communication.
Central Product Experience Management for a strong brand - consistent data, clear processes, full transparency
Y1 did not simply introduce a new system for SCHIESSER. The goal was to create a structure that brings order to historically grown data landscapes and makes product information centrally manageable for the first time.
• Introduction of Centric PXM as the central platform: Centric PXM has been established as the central instance for product information and media assets. This created a clear place for the generation, quality assurance, and output of all relevant product data.
• Standardization of data models and value logics: A uniform data model was built together, which makes product information structured, comparable, and usable across channels. Standardized value lists and defined data structures today ensure consistent data sets.
• Increased transparency about data quality and completeness: Missing information and data gaps are no longer hidden in decentralized processes, but systematically visible. This creates the prerequisite for targeted processing of incomplete data sets and active management of product data quality.
• Structured processes for product data and assets: In addition to the system introduction, the procedural foundation was also newly defined. Product data and media now follow clearer routines, allowing for more efficient maintenance, verification, and communication.
• Focus on rapid effectiveness within the given framework: Given the short project duration, there was a special focus on pragmatic and efficient implementation. The goal was not maximum complexity, but maximum usability.
The implementation began with a structured inventory. First, it was analyzed which data are present in which systems and storage locations, how they are generated and processed in the company, and through which channels they are communicated.
Building on this, the criteria for good product data quality and completeness were defined. From these insights, Y1 derived a central data model as well as the associated processes for product data and media assets.
In the next step, the defined requirements were implemented in Centric PXM. After the initial alignment workshops, Y1 took over large parts of the implementation and system design to advance the project efficiently within the set framework.
The project progress was made transparent in regular consultations and coordinated with SCHIESSER. After the completion of the basic configurations and the initial data migration, the system was gradually taken over by SCHIESSER and anchored in daily operations.
