Bosch
System
CMS
Project type
Digital Storytelling
Launch
2025
Bosch Smart Home is part of the Bosch Group and represents intelligent technologies that make everyday life more comfortable, safer, and more efficient. With a wide portfolio of smart devices and connected solutions, Bosch enables complete control over one’s home – intuitively, energy-efficiently, and future-oriented. The focus is on quality, data security, and user-friendliness – values that have shaped the Bosch brand for decades and are consistently continued in the digital smart home context.
Using the example of Bosch Smart Home: product features, networking, and benefits for a smart home are highly complex and require explanation. This applies to the diverse application areas in a comprehensive product portfolio, the interplay of components, multi-stage processes during commissioning, and the unique selling points that are difficult for beginners to comprehend.
However, extensive explanations with text and images reach their limits. The target audience reacts overwhelmed and looks for a quickly understandable overview.
Digital Storytelling: Digital, smart, and unforgettable
By transforming complex, multifaceted information into a simple visual language and moving images, we spark the interest of visitors. The sequence of visually prepared scenes with emotional components ensures that the conveyed information remains in memory longer and is better understood. The result: increased dwell time and enhancement of user interaction, engagement, and identification with product and brand.
Search engines reward websites that offer high-quality and engaging content. With digital storytelling, SEO results can be improved by providing relevant and interesting content that is shared and linked by users. This leads to greater visibility in search results.
For Bosch Smart Home, we developed a UX/UI concept that combines self-running animations and short texts to make the complex topic easy to understand and get to the point. They were then integrated into the "Smart Home Explained" page in the Bosch CMS. Through digital storytelling, Smart Home application fields, connectivity, and advantages are conveyed in a memorable and emotionally appealing way. We have also successfully applied digital storytelling in other Bosch areas.
Based on an aligned mock-up sketch, a detailed storyboard was created that defined the visual flow and interactions. Building on that, all illustrations were developed in vector format. A specialized tool was used for the animations, allowing precise control over movements and defining transitions via keyframes. This resulted in fluid, high-performance sequences with precise timing, which could be exported as clean SVG code and integrated into the Bosch CMS without loss of quality. The SVG format provides maximum sharpness and scalability thanks to its vector basis, while maintaining a minimal file size – ideal for high-performance, responsive websites.
+75%
Length of stay
+50%
Visibility in search results
