Der Grüne Punkt
The Green Dot is one of the best-known players in the circular economy and, like hardly any other brand, represents sustainable packaging management in Germany and Europe. For decades, the company has been driving innovations in recycling, resource conservation, and environmental awareness – with the goal of making sustainable action easily accessible to both companies and consumers alike.
With the digital licensing calculator, The Green Dot offers a central platform through which companies can calculate, purchase, and manage their packaging licenses – an essential tool within the value chain of sustainable packaging solutions.
The existing digital infrastructure of the license calculator was outdated in terms of functionality and UX. Users found themselves in a complex process that was particularly unintuitive for new or international customers.
The goal: a completely revamped, high-performance, and user-friendly system that transparently and understandably represents the complex licensing process – while also making the brand values of sustainability, reliability, and innovation digitally tangible.
Digital Experience for Sustainability – simplifying complex processes.
Y1 developed a new digital experience for Der Grüne Punkt that combines technology, usability, and sustainability. The relaunch of the license calculator creates an intuitive, clearly structured process that makes complex calculations understandable and efficient – with a strong focus on transparency and user guidance.
The new design system follows the principles of clarity, trust, and simplicity. A reduced information architecture, clear visual hierarchy, and responsive UI elements guide users step by step through the licensing process. Additionally, the integration of multiple language versions and currency logics has expanded the international usability of the tool.
The solution thus unites brand communication and functionality into a seamless digital experience – accessible, performant, and brand-compliant.
Y1 designed and implemented the new platform based on Magento Commerce 2 with a custom-developed, modular system for flexible scaling.
UX Strategy & Research: In workshops, shadowing sessions, and interviews, user journeys and personas were developed to clearly shape the process along actual user needs.
UX/UI Design: A responsive, visually clean interface conveys trust and reduces complexity. Typography, color scheme, and layout follow the corporate guidelines of Der Grüne Punkt – modernly interpreted and digitally optimized.
Technical Implementation: International multilingualism, currency and country configurations, optimized loading times, and a scalable backend structure for future expansions.
Content & Performance: Focus on clear language, visual support, and clear calls to action – ideal for different target groups, from SMEs to large corporations.
The new digital license calculator strengthens Der Grüne Punkt's position as an innovation leader in the circular economy and demonstrates how sustainable brands can grow digitally through targeted user experience and technological excellence.
+45%
User satisfaction
+30%
Increase in process completions in the license calculator
