Vee Collective
VeeCollective is a label for modern mobility founded in Berlin – characterized by urban design, functionality, and a clear awareness of sustainability. The brand stands for thoughtful bag concepts, high-quality materials, and a minimalist, modular design language. With an international audience and a clear design vision, VeeCollective combines aesthetic reduction with technical sophistication – always aiming to harmonize fashion, function, and responsibility.
VeeCollective operates in the tension between fashion, function, and sustainability. However, the previous digital brand presence only partially reflected this claim. Brand identity, product presentation, and user experience appeared fragmented – the visual language and storytelling could not fully convey the clarity and stance of the brand.
The goal was to create a platform that consistently translates the values and aesthetics of VeeCollective digitally – emotionally, visually precise, and with maximum UX performance. A brand experience that not only showcases the brand's premium claim but also makes it tangible.
Digital Brand Experience – reduced, modular, emotionally charged.
Y1 developed a digital ecosystem for VeeCollective that combines brand identity and e-commerce experience into a consistent, scalable platform. The relaunch on Shopify Plus positions VeeCollective as an international premium brand while enhancing brand loyalty through a clearly structured, emotional user experience.
The new design system translates the visual DNA of the brand into a modular digital architecture. Minimalist design, concise typography, and an authentic visual language create a strong visual rhythm and provide space for the products. The user journey is emotionally charged, and the brand experience is intensified – for a platform that inspires as well as performs.
The implementation is based on a holistic UX and design concept that closely intertwines function, storytelling, and technology. With a modular Shopify Plus architecture, a custom page builder system, and dynamic content templates, a high scalability for future brand and product developments has been created.
The design system reflects the brand's design philosophy: clear lines, subtle movements, and deliberate white space. Microinteractions, precise motion design, and an intuitive information architecture create a seamless brand experience across all touchpoints.
By focusing on brand experience, UX, and performance, a platform was created that not only guides users but also inspires and engages them.
+62%
Conversion rate
+40%
Session Duration
