Darstellung Webansicht von der Grüne Punkt
Darstellung Webansicht von der Grüne Punkt

Case

Show all

Frechverlag

System

Shopware 6

Project type

Relaunch

Frechverlag GmbH, one of the leading German publishers of creative and non-fiction books with the well-known brands TOPP and frech. The company distributes its products through brick-and-mortar bookstores as well as through its own digital channels, both in the end-customer and B2B retail sectors.

Problem

Frechverlag operated its online shop on a technically outdated basis that met neither the requirements of a modern digital experience nor the complex system integrations of the publishing environment. Specifically, the following limitations existed:

  • Outdated platform without sufficient flexibility for editorial and sales requirements

  • Lack of system integration: No end-to-end connection to the merchandise management system (VVA/OPUS), the royalty system (Pondus), or the book trade distributor

  • Two separate shop worlds: End-customer shop (B2C) and retailer shop (B2B) with different requirements for pricing logic, registration, and approval processes

  • Missing data exports: No automated CSV exports for invoicing, inventory posting, stock levels, and pre-orders - necessary for internal publishing logistics

  • UX deficits: Navigation, product listing, and product detail page no longer matched current user experience standards

Solution

Shopware reimagined for complex publishing processes - consistent user guidance, deeply integrated infrastructure, less manual work

Y1 digital developed a comprehensive Shopware 6 solution for Frechverlag that covers both the B2C and B2B areas and is deeply integrated into the publisher's infrastructure through customized plugins and interfaces.

  • UX Refresh: Complete redesign of navigation/header, footer, homepage, product listing (including filters), and product detail page, based on a newly created digital style guide (colors, typography, design language, icons)

  • Dealer shop (B2B): Development of a separate Shopware 6 shop with an extended registration form (tax number, VAT ID, comment field), manual approval process, and net-based pricing logic with customer-specific price lists and discounts

  • Datahub plugin: Development of a Shopware 6 plugin for the automated generation of four CSV exports (invoice, backorder, inventory posting, stock) with daily storage in the file system, including complex movement type mapping and filter logic

  • Pondus interface: Connection of Shopware to the royalty accounting system Pondus for transmitting royalty-relevant revenues

  • VVA interface: Integration of order import via VVA (publishing distribution), including error handling and press customer export

  • Shopware 6.6 update: Migration of all custom plugins from Vue 2 to Vue 3, update of all third-party plugins (including Pickware), setup of a new staging environment

  • AWS SES: Setup of Amazon Simple Email Service as a reliable email infrastructure for the shop

Visuelle Darstellung der Ergebnisse
Procedure

The project was carried out in several phases:

  1. Discovery & Concept Development: Analysis of the existing system landscape, requirements gathering for the B2C and B2B shop, coordination of interface specifications with Frechverlag and external system partners (VVA, Pondus)

  2. UX/UI Design: Creation of a digital style guide, conception of all relevant page types in Figma (Desktop & Mobile), iterative coordination with the client

  3. Technical Implementation: Development of custom plugins (Datahub export, interfaces), implementation of the Shopware configuration, setup of the B2B dealer logic

  4. Testing: Multi-stage testing phases (local, staging, production) by Y1 and the client; bug fixing and quality assurance

  5. Go-live & Ongoing Further Development: Deployment to production, followed by continuous further development via the CR board (change requests) as well as third-level support

info@y1.de

Get in touch!

Ein dekoratives Bild eines Handys in Pixeldarstellung
info@y1.de

Get in touch!

Ein dekoratives Bild eines Handys in Pixeldarstellung
info@y1.de

Get in touch!

Ein dekoratives Bild eines Handys in Pixeldarstellung