Data & AI
AI Engineering
The use of Artificial Intelligence (AI) and Generative AI (GenAI) is no longer a question of whether, but how. AI acts as a catalyst for innovation and change. The technology is used to automate manual process steps, ensure data quality, and identify and generate additional information.
Y1 Digital AG treats AI as a central consulting field and offers comprehensive services from use case identification to technical integration into existing workflows.
Introduction to AI Engineering
Definition and Tasks
AI engineering encompasses the development, implementation, and management of AI models and solutions within enterprise architectures to achieve business benefits. In e-commerce, the application of AI and GenAI focuses on enhancing efficiency and innovation capabilities across the entire value chain.
Central Areas of Application and Benefits
The use of AI-supported services is considered essential for modern platforms. The technology thus creates a foundation for:
Automation: Automating manual process steps.
Data Quality and Enrichment: Ensuring data quality and AI-supported data enrichment (e.g., in the PIM area).
Content Generation: Identifying and generating additional information, such as product texts.
Decision Making: Developing AI-driven decision models.
Customer Experiences: Using AI for smarter search and better recommendations.
Y1 as an AI Partner
AI and GenAI Potential Analysis / Consulting
Y1 offers a strategic analysis to identify specific AI use cases and develop a strategy for GenAI.
Analysis, evaluation, and recommendation of use cases for process support.
Strategy development for GenAI in content creation, data, and automation.
Consulting for efficiency enhancement along the value chain.
Data governance and risk assessment in the context of AI.
Identification of specific AI use cases.
Technical Piloting & Integration
Y1 technically implements identified AI and GenAI use cases and integrates them into existing workflows and architectures.
Implementation and integration of AI/GenAI use cases into existing workflows.
Development of AI-driven decision models.
Implementation of examples such as intelligent search.
Implementation of examples such as automated classification.
Integration of AI-supported services into modern platforms.
Custom GPT – Your Own GenAI Tool
Y1 enables the creation of customized, company-owned GenAI models for specific business needs.
Building a tailored GPT model.
Using proprietary documents as a basis for the GenAI tool.
Content Automation & Media Production
Y1 optimizes content production using AI to make processes more efficient and product data richer.
Optimized content generation up to automation.
Identification and generation of additional information (e.g., product data).
Development of generative product texts.
Consulting on AI-supported data enrichment (e.g., in the PIM context).
Intelligent Chatbots
Y1 targets existing bot technologies to improve the customer experience.
Utilizing existing bot technologies to enhance the customer experience.
