Digital Strategy
Consulting
E-commerce consulting includes strategic, technological, and organizational advice for companies planning, expanding, or optimizing digital business models. It represents an agnostic consulting approach that takes into account all relevant dimensions of digital commerce.
Y1 Digital AG combines business, technology, and customer experience expertise to support companies.
The consulting becomes relevant when digital revenue channels are to be expanded, new business models are emerging, or existing system landscapes become too complex. Typical goals include achieving better profitability, reducing complexity, developing sustainable growth strategies, and increasing efficiency in teams and processes.
Introduction to Consulting in E-Commerce
Definition and Tasks
E-Commerce consulting encompasses strategic consulting, process optimization, organizational development, and technological support for companies that operate or transform digital business models.
Consulting deals with three central pillars:
Economic questions (e.g., business case, strategy).
Technical aspects (e.g., architecture, system landscapes).
Customer-centric aspects (e.g., customer experience, journey optimization).
Importance and Relevance
The relevance of E-Commerce consulting is evident when companies face profound challenges. This is the case when:
digital revenue channels need to grow.
new business models are to be developed.
existing platforms need to be modernized.
system landscapes become too complex.
processes can no longer scale or organizations face transformations.
The consulting aims to provide sustainable growth strategies and clear roadmaps. A central best practice is to prioritize strategy over technology.
Y1 as a Partner
Y1 Digital AG offers services in the following consulting areas, highlighted as core building blocks:
Business Consulting
Y1 creates the economic and organizational foundation for sustainable digital success.
Development of digital business models.
E-Commerce strategy & roadmapping.
Business cases & profitability analyses.
Development of organizational & role models.
Definition of KPI frameworks & target systems.
Technology Consulting
Y1 addresses the role of technology as a driver or obstacle of digital transformation. The focus is on agnostic, needs-oriented technology consulting.
Consulting on system architecture (interaction of commerce, PIM, CMS, DAM, CRM).
Integration design & interface models.
Agnostic technology selection (e.g., Shopware, Shopify, Magento, VTEX, etc.).
Modernization of existing platforms regarding security, scaling, and performance.
Customer Experience Consulting
Y1 focuses on CX as a results-oriented, user-centered discipline, aiming to create frictionless customer journeys.
Conducting customer journey mapping.
Touchpoint analyses and UX/CX diagnostics.
Development of service blueprints.
Cross-channel experience design.
Process optimization from the customer's perspective.
Audits & Digital Readiness
Y1 uses a holistic audit approach to assess the maturity level (digital maturity) of a company and provide risk-sensitive evaluations.
Conducting digital maturity audits and commerce health checks.
Analysis of processes and organization.
Assessment of data readiness.
Creation of a risk-sensitive assessment and clear prioritization of measures.
Assessment of KPI fitness & measurement frameworks.
AI and Generative AI Consulting
Y1 treats AI and Generative AI (GenAI) as a "catalyst for innovation and change".
Identification of specific AI use cases.
Strategy development for GenAI in the areas of content creation, data & automation.
Development of AI-driven decision models.
Consulting on efficiency improvement along the value chain.
Implementation examples such as intelligent search or automated classification.
