Introduction to PIM and PXM

Definition and Purpose of PIM

Product Information Management (PIM) encompasses the centralized collection, management, optimization, and distribution of all product-related data for all channels, systems, and target groups. PIM is used to deliver product data in a structured, consistent, and efficient manner across different touchpoints.

Advantages of a PIM:

• Central data storage as well as consistent and complete product data.

• Faster processes and shorter time-to-market.

• Higher conversion through improved product presentation.

• Optimization of marketplace and channel engagement.

• Creation of a foundation for personalization and AI.

PXM – The Extension of Product Experience

Product Experience Management (PXM) extends PIM by managing context- and channel-dependent product communication. The goal is to make product data experiential, personalized, and optimized for each touchpoint. PXM enables, for example, dynamic product descriptions, context-related content, and individual assortment logic.

Core Components of PIM

The PIM system acts as a hub and consists of the following components:

• Data model: Includes product types, variants, attribute groups, classifications, localization structures, and media sets.

• Workflows: Control the creation, enhancement, quality checks, translations, and approvals of content.

• Interfaces & Integrations: Connect the PIM with shop systems (e.g., Shopware, Shopify, Magento, VTEX), ERP, CRM, DAM, and marketplace connectors.

• Data Quality & Governance: Ensure data quality through validations, quality rules, and automated checks.

Y1 as a PIM/PXM Partner

PIM Consulting

Y1 offers comprehensive support in the further development of product data, processes, and systems.

• Optimization of the data model.

• Analysis of existing systems and processes.

• Channel management and marketplace optimization.

• Consulting on AI-supported data enrichment, translation, and localization processes.

• Assistance with change management and rollout strategies.

PIM Health Check

Y1 conducts a check-up to identify optimization potential in existing PIM systems and provide a prioritized action plan.

• Analysis of goals and requirements.

• Assessment of data quality.

• System fit analysis.

• Identification of bottlenecks and risks.

• Clear recommendations for action.

• Decision support on whether to optimize the existing PIM or replace it with a new one.

PIM System Selection

Y1 ensures a structured selection process to minimize misjudgments and find the optimal system fit.

• Creation of a functional and requirement catalog (quantitative).

• Evaluation of critical processes using user stories (qualitative).

• Creation of long and short lists.

• Vendor presentations and budget estimates.

• Creation of a management decision template.

PIM Scoping

Y1 establishes transparency regarding scope, effort, tasks, and risks before the project starts.

• Prioritized requirement analysis.

• 360° data model assessment and a migration concept.

• Target process modeling.

• Interface design.

• Effort estimation and milestone planning.

• Definition of project methodology and organization.

PIM Implementation

Y1 implements PIM systems in a structured and scalable manner.

• Project management and data modeling.

• Integration of ERP, shop, DAM, and marketplace.

• Best practice configuration and customization of workflows and dashboards.

• Implementation of data quality rules as well as user and role management.

• Implementation models like MVPIM (50–70 days), Best-Practices PIM (80–120 days), and EasyPIM (8 days pilot phase).

PIM Demo

Y1 offers a compact demonstration to enable companies to have a structured orientation before selection and scoping.

• Overview of central PIM functions.

• Exemplary data models.

• Insights into important processes.

• Notes on effort, benefits, and implementation.