Commerce Solutions
E-Commerce
E-commerce refers to digital commerce through web shops, marketplaces, apps, and other digital touchpoints. Successful digital commerce requires a powerful integration of platforms, processes, data, content, customer experience (CX), logistics, and technology architectures. E-commerce is now viewed not only as a sales channel but as a strategic business area.
Y1 Digital AG has been supporting companies for over 20 years in the development, scaling, and optimization of individual commerce systems. Y1 combines strategy, technology, UX, and scaling in a holistic approach.
Introduction to E-Commerce
Definition and Importance
E-commerce encompasses all processes, technologies, and interactions that enable the digital sale of products and services – including shop systems, product and content data, payment processes, fulfillment, and customer experience.
E-commerce is today a central growth driver, as it is propelled by changing purchasing behavior and high digital expectations. It allows for global scaling opportunities, data-driven optimization, and the integration of digital and physical channels.
The E-Commerce Ecosystem
Modern e-commerce landscapes consist of a variety of components that must be seamlessly integrated:
Commerce platforms (e.g. Shopware, Shopify, Magento, VTEX, Scayle).
CMS and content layers for content management.
PIM/PXM for product data management.
DAM for media management.
CRM & Marketing Automation.
Fulfillment & logistics connections.
Analytics & BI.
Modern platforms must function cross-channel (Web, Mobile, App, POS), provide high performance and scalability, and connect seamlessly with PIM, ERP, CRM, and CMS.
Y1 as an E-Commerce Partner
E-Commerce Strategy
Y1 establishes the e-commerce strategy as the foundation of every digital business model.
Competitive analysis.
Positioning & target groups.
Technology choice.
Omnichannel approaches.
KPI definition & success measurement.
UX Design & Customer Experience
Y1 increases conversion rates, shopping cart values, and customer loyalty through good UX.
User research.
Personas & customer journeys.
Wireframes & prototypes.
Conversion optimization.
Content-commerce experiences.
Development (Standard & Individual)
Y1 provides technical implementation for B2B, B2C & D2C.
Backend & frontend development.
Module development.
Interfaces (ERP, PIM, CRM, payments).
Headless implementation.
API-first development.
Quality assurance & testing.
E-Commerce System Comparison
Y1 offers a structured selection process for the right commerce platform.
Analyze requirements.
System matching based on strategy & process.
Comparison of Shopware, Shopify, Magento, VTEX, Scayle, Novomind.
Cost-benefit analysis.
Decision support.
Product Configurators & Product Visualization
Y1 develops configurators that increase engagement and conversion.
Custom configurator development.
Integration into shop systems (e.g. Shopware, Magento, Spryker, Sylius).
Photorealistic or WebGL 3D visualization.
ERP/PIM integration.
Automated production data.
App Development for E-Commerce
Y1 utilizes apps as a central touchpoint in digital commerce, enabling functions like push notifications or offline access.
Prototyping.
App UX & UI.
Native & cross-platform development.
Store launch.
Continuous development.
CRM & Customer Lifecycle Management
Y1 ensures repeat purchases and customer loyalty with CRM.
Loyalty systems.
Marketing automation.
Customer journeys.
Segmentation.
Trigger-based communication.
Operation, Scaling & DevOps
Y1 operates and scales systems reliably on cloud platforms (AWS, Microsoft Azure, Google Cloud) through certified engineers.
Monitoring.
Automatic scaling.
Security updates.
Performance optimization.
Deployment pipelines.
