Y1 – Agency for Relevance in Retail

Y1 is an agency for brands, retailers, and manufacturers who want more than just another campaign and another replatforming project.

We develop commerce systems for relevance – systems that understand:

• who is currently buying,

• why someone needs a product,

• and how content needs to look for interest to become a decision.

Our promise:

We connect strategy, technology, and content in a way that product communication not only looks good – but also works demonstrably.

Retail does not need more campaigns – it needs more relevance

Most commerce teams struggle with the same symptoms:

• rising Customer Acquisition Costs (CAC)

• declining or stagnating conversion rates

• product pages that appear interchangeable

• content teams producing more than customers will ever perceive

Our conviction:

The crucial question is not: "How do we reach more people?"
But: "How do we become more relevant for the right ones?"

Relevance means for us:

• understanding a customer's context,

• hitting their motivation,

• and providing content in the right moment in the right form.

This is exactly where Tailor-Made Product Content (TMPC) comes in.

Tailor-Made Product Content – from product data to product meaning

TMPC is the next evolutionary step in product communication.
It's not about "more content," but about the right content at the right moment.

What defines TMPC

• Context instead of mass: Content adapts to motivation, situation, and usage moment.

• Connecting CX & PX: Customer Experience and Product Experience are thought of as a unit.

• Intention instead of segment: More important than "Who is the customer?" is "What do they want to solve right now?".

• From data point to story: Product data becomes arguments, experiences, and stories.

What it feels like – examples

A running shoe tells a beginner about comfort and injury prevention –
while telling a marathon runner about stability, performance, and mileage.

An industrial cable explains standards and specifications to a technician –
while it puts delivery times and availability front and center for a purchaser.

This is TMPC:

One product, many truths – each the right one in the relevant context.

What Y1 achieves – from vision to effective product communication

We don't deliver a single project, but a system with which brands can scale relevance.
Our work is based on three pillars: Strategy, Technology & Product Content.

Pillar 1: Strategy & Enablement

Claim: From the idea to the roadmap for relevance.

Services:

• Analysis of customer journeys & touchpoints

• Definition of relevance KPIs and success measurement

• Development of TMPC roadmaps and target images

• Business case design (conversion, costs, CLV)

Benefits:

Clarity about where relevance is currently lacking – and how it can be systematically built up.

Pillar 2: Technology & Data

Claim: We build the foundation so that content can do more than just "be there".

Services:

• PIM/PXM architectures and data models

• Integrations into shop, CMS, CRM & automation

• Systems that turn data into context-enabled content

• Automation around product data & content

Benefits:

A technical foundation with which TMPC becomes scalable – without starting from scratch every time.

Pillar 3: Product Content Creation & Orchestration

Claim: Content that not only explains but sells.

Services:

• Development of TMPC content frameworks

• Creation of product-related stories, visuals, modules

• Orchestration across PDP, CRM, campaigns & channels

• Continuous optimization through data & tests

Benefits:

Product content that is situationally relevant – and measurably contributes to conversion, returns, and loyalty.

Summary:

We connect data, technology, and content to enable brands to design product communication situationally, relevantly, and efficiently.

For whom is Y1 with TMPC relevant?

Our work is particularly relevant for:

• Retailers with high traffic but too few conversions

• Brands with interchangeable product communication

• Manufacturers & B2B companies with underutilized product data

Typical signals:

• Product pages look the same for everyone

• Rising CAC, stagnating conversion

• PIM/PXM projects without real revenue impact

• High content production but little relevance

Our offer: We support the transition from "more campaigns" to "more relevance per contact".